Product Designer
Senior Product Designer at Figma, previously at Spotify. I turn complex problems into simple, delightful experiences that drive real business outcomes.
Figma · Lead Designer
Led the end-to-end redesign of Figma's onboarding flow, reducing time-to-first-design from 12 minutes to under 4. Conducted 30+ user interviews and ran a 6-week iterative prototyping sprint with engineering.
Increased activation by 34%
Spotify · Senior Designer
Designed the collaborative playlist feature that lets friends add, vote, and reorder songs in real time. Built and validated 4 interaction models through 200+ usability tests before shipping to 150M+ users.
Grew shared playlists by 52%
Spotify · Product Designer
Rethought the podcast browsing experience to surface relevant content earlier. Designed a card-based exploration model informed by analysis of 2M+ listening patterns and A/B tested across 12 markets.
Boosted discovery rate by 28%
I operate across the full design process — from early research and strategy through to pixel-perfect delivery and design system governance.
I fell into design through architecture school in Seoul, where I learned that every space — physical or digital — should respect the people who inhabit it. After moving to San Francisco, I spent two years at a tiny startup where I wore every hat imaginable, then joined Spotify's growth team, where I discovered how much I love solving problems at scale.
At Figma, I focus on the new-user journey and design system tooling. I'm most energized when I can pair deep user research with rapid prototyping — the moment a messy insight clicks into a clear interface is what keeps me in this craft.
When I'm not pushing pixels, you'll find me experimenting with ceramics, running trails in the Marin Headlands, or hunting down the best jjajangmyeon in the Bay Area. I also volunteer as a design mentor with Out in Tech.
"Sarah has this rare ability to hold the entire problem space in her head while still sweating every pixel. During the onboarding redesign, she'd present research findings in the morning and have a testable prototype by lunch. The team shipped faster because of her clarity."
"I've worked with many designers, and Sarah stands out because she genuinely listens. She doesn't just hand off mockups — she sits with engineers, understands constraints, and finds solutions that are better than what anyone imagined. The collaborative playlist feature wouldn't exist without her persistence."
I'm always interested in challenging product problems, design leadership roles, and meaningful freelance projects.
sarah@sarahkim.designBased in San Francisco. Open to freelance.